Wednesday, March 3, 2010

one thing at a time

>  Years ago, I was concerned about launching my first web site—I wanted everything to be "perfect". My background and expertise is primarily in print design, where you don't "finish" and distribute a job until there are no errors. However, I got some advice from a fellow designer. He told me, "Just get it out there. You can finesse and make changes as often as you want, but at least get it out there".  So I did. 

>  Since I'm the one doing everything: the design, production, accounting, sales, janitorial, etc., I'm not always able to take the time to finalize and finesse things for myself, like I do for my clients. My own projects take the back seat, but it doesn't mean I can't make things happen. I just have to do them a little differently. Like my blog. I knew I wanted and needed to get one going, but only took a minimal amount of time getting it started. I made sure it was green, (of course), but didn't play too much with the formatting at the time, knowing that as my brand continued to develop and expand in other areas, the graphics and style would be take less time if I applied it as I went along.
>  Yesterday, I finally took some time to update the header and style of my blog. Through my email newsletter and the overhaul to my web site, I had figured out the style elements I wanted to apply to my blog, so I was able to reduce the design time and just do a little production to make my blog a more cohesive piece of my entire brand.
>  Not necessarily the ideal, but it works. For myself, I've found that I can do everything, as long as I do one thing at a time.

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