Monday, March 29, 2010

being better

> If you run a small business, you have to work harder to stand apart from your competition. It's not impossible though. In the June 2009 issue of HOW Design magazine, Glenn John Arnowitz wrote an article specifically directed to in-house creative departments, but I believe the information applies to any small business. He shares a couple of suggestions that are so simple, you may think you're already doing them. And if you are, good for you. But maybe you can be doing it better. 
> First, let people know what you're doing that's different or better than your competition. Explain what you do. Next, do good work, outstanding work. Then finally, tell everyone about the great work you're doing. If you're doing it right, the cycle will feed itself.
> Sounds simple, doesn't it? I have been designing for over 20 years (eek!) and I've had a couple of occasions where someone who has known me for years "discovers" something they didn't know I could do. I realized I needed to do a better job of sending a clear message about what I do, especially as I refine my areas of expertise. 
> While your "categorical" target audience may remain the same, the companies and individuals who are within that target change. Making the effort to continually educate others about your service, is vital to having a smart marketing strategy.
> Another vital part of that strategy is making sure your "visual message" is consistent with the verbal message you're broadcasting. Do your business card, your web site, and any other applications of your brand visually "belong" together? Do your logo and brand accurately represent you and set you apart from your competition? Are you confident that they present you professionally and in the most positive light when you're competing for a potential client?
> If you're just starting out and you need help creating your brand, or your small business identity just needs a facelift, or an expansion of what you've already got going, mGraphicDesign specializes in creating projects that will help small businesses put their best foot forward.

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