Wednesday, October 26, 2011

It's a Flyer...or is it a Flier?

> I'm working on an invoice for a client. I created 2 email flyers (or is it fliers?) Seems like it's one of the more inconsistently-spelled words I come across. I've got a client whose been in advertising and marketing for more years than I've been in design, and he spells it "flier". Others I have worked with insist it's spelled  "flyer". 
> To me, it seems like "flyer" is better. Why? Well, if you fly a lot, you are a  frequent "flier"—right? So if "flier" is the correct spelling in that instance, then the spelling "flyer" seems more appropriate for a very different use of the word—such as a single page design which communicates an event, service, product, or activity. Without using any style guide or dictionary, that's just what seems right to me.
> Hoever logical my own reasoning is (you agree, right?), apparently both are technically correct. I ran across this article that gives credence to both. What do you prefer?

Monday, October 17, 2011

Very New, and Revitalized Old Type

> Ask anyone I've been with in an antique shop...I'm obsessed with wood block printer's type. Even though I don't even have space to properly display my current collection, I can't pass it up when I find it! In fact, when I realized how much I had spent on my collection, the practical side of me banned the impulsive side of me from even getting on ebay anymore (turns out when you "win" an auction, it just means that you are the one who was willing to pay the most $ for something). You see, I could easily justify my purchases with the fact that once it's gone, it's gone! It's not like anyone's making new wood block type. Duh! 
> Well, my justification/excuse (call it what you will) is now gone! Someone IS making new woodblock fonts! Revitalizing old fonts, creating entire sets, in multiple sizes, and making them available for purchase. I still love the discolored letters that were used for years, but it makes me feel less desperate knowing that there will be more, when my practical side loses out to the ebay winner in me.

Thursday, October 6, 2011

Beginning to Look A Lot Like Christmas...

> I learned a long time ago to start on my holiday promotion a couple months before Christmas. It's easier to squeeze time in between actual work projects to get it finished if I don't leave it to the last minute.
> You should know that while I love the holidays, I'm one of those people who finds it ridiculous that we are still weeks away from Halloween, and yet most retail stores have already decked their halls with Christmas! So, despite knowing I need to start thinking about Christmas early (where my clients are concerned), it still seems "wrong" to be working on Christmas gifts. However, today turned out to be a good day to start working on the assembly. A cold front came through, and since my home office sits at the mouth of a canyon, with a little higher elevation, it snowed today! Now, typically I'm not a fan of the snow. It's pretty, but I don't like being cold, or wet—I don't like scraping it off my car windows, I don't like bundling up, and I don't like walking or driving in it. It's just pretty to look at—that's it. But today, well, as a backdrop for working on Christmas gifts, well, it was fitting (and then it melted...perfect!)