Thursday, December 17, 2009

a custom(s) promotion

> I was on track to mail my holiday promotion until I took a finished piece to the post office to get postage for the rest of them. I was surprised that the postal worker informed me that I needed to fill out a customs slip for each package. (what??) I asked several questions, but she just apologetically handed me a stack of slips that needed to be filled out and attached to each package.
> I filled them out whenever I had down-time. In front of the TV, while I was on hold, while I waited for a large file to upload for a client, etc. Finally, I had them all filled out, attached and ready to go. Monday morning, I went to the post office with a box of 20 (wanted to make sure I filled them out right so they didn't come back!). After waiting 30 minutes in line, I was apologetically told that I didn't need to fill out a customs slip for these. And, to make sure to remove them completely so they wouldn't get delayed due to confusion.
> Wow! If ever I wanted to go postal...
> Luckily, I kept my cool, put on some good music, and started peeling labels off. So, if you received one and the back of the box was torn up, well, now you know the story.
> They're all out now, and I'm getting emails, calls, and FB posts thanking me. That's what makes the time I spend on promotions worth it (even when I "get" to spend more time than is necessary).

Tuesday, December 8, 2009

self-imposed busy-ness

> I am buried! Yes, I'm talking snow with this latest storm, but it's more than that. The last several weeks have just been busy! My workload is about the same, but when you add the responsibilities of year-end business stuff, as well as the busy-ness of the holiday season with the time it takes to decide on, buy and wrap gifts, decorate the house, plus family and work events, and church responsibilities, well, it's a bit overwhelming!
> For as long as I can remember, I've designed and produced Christmas cards to send out to friends and family. When I started my own business, I added a promotional gift to my holiday to-do list. At first I only gave them to current clients as a "thank you". But I've gradually expanded the recipient list to include vendors, all my clients past and present, anyone who I've done a proposal for, and this year, I'm also including several subscribers of my email newsletter.
> As I read through my long list of new emails this morning, one of them caught my eye and gave me the reassurance that I'm NOT crazy to do this holiday promotion every year. I felt a feeling of satisfaction that someone else is telling me to "keep it up!" The article says to keep up the marketing momentum. That "the fact is that, no matter how busy you are, you always have to market your business".
> With the economy in the state it's in, I realize the need to market myself is more important than ever. Even though I'm overwhelmed and feel like I'm treading water (snow today), I just take one day at a time, accomplishing what I can. I know that getting my promotion out the door (this week!) will ease the load I've put on myself, and that marketing myself, not only when I'm slow, but on a regular basis is the way to keep myself working on a regular basis!