Thursday, February 25, 2010

visual messages

> In the text of my new (but not live yet) web site, I talk a lot about visual messages. What's a visual message? Just what it sounds like: a visual message is what any application of your brand (business cards, blog, web site, brochure, etc.) "tells" anyone who comes in contact with it.
> You can tell people all about your business, about how you are unique with skills that no one else can provide, and that you offer something better than any of your competition...but if your web site is built using a free downloadable template and clip art, your visual message isn't consistent with your verbal one.
> From your business card to your web site, and everything in between, make sure there is consistency beyond just slapping your logo on everything. If you didn't know there's more you should be doing, you're in luck, now you know, and mGraphicDesign can help!

Sunday, February 14, 2010

little m...literally

> I've been tending my niece and nephews the last couple days. Before coming, I searched with my sister to find a fun activity to do with them, and we ran across a blast from the past...Shrinky-Dinks! We have fond memories of them from our childhoods. I didn't even know you could still find them! 

> The kids love to draw, so we had fun creating and coloring on the special plastic sheets, then the real fun began...we placed the cutout shapes in the oven and watched as they curled, shrunk to one-third their original size, thickened up, then finally lay flat.
> We all made lots of fun creations, and they have all talked about what they will draw next time I come and bring more of the special magic plastic.

Tuesday, February 2, 2010

me or we?

> I've been working on updating my web site. I wrote all the text, edited, and edited, asked others to edit, then finally decided it was "ready". But as I was placing it into the site's content management system, I ran across an inconsistency that needed fixing. The problem is that I'm not really sure where I "land" on this particular issue: Is mGraphicDesign a "me", or a "we"?
> mGraphicDesign is a one-person business. I'm okay with that, in fact I prefer it. But when I'm trying to get new business, sometimes there are reservations about hiring a "freelancer". I've been told it's better to appear larger, more experienced, and more substantial—that somehow size "proves" capability. One of my colleagues (also a sole proprietor) once pointed out to me that we don't literally work solo, so why not refer to the company as "we"? He's right. When I'm designing a web site, I hire skilled programmers who handle that part of the project. If I'm working on a brochure, the photos may come from the client, they may come from an online stock source, or I may hire a photographer to do custom work. Same goes for printing. In fact, there have been many times when my workload has been heavy enough that I hire freelancers to share my load. So in that sense, mGraphicDesign is a "we".
> So how will I handle the correct pronoun usage on my site? Good question! Right now I'm working on making sure the portfolio section of my web site is as impressive as it can be, showing a wide variety or projects, for a diverse clientele, and if I can get that right, maybe "we" and "me" will be okay either way.