Tuesday, December 8, 2009

self-imposed busy-ness

> I am buried! Yes, I'm talking snow with this latest storm, but it's more than that. The last several weeks have just been busy! My workload is about the same, but when you add the responsibilities of year-end business stuff, as well as the busy-ness of the holiday season with the time it takes to decide on, buy and wrap gifts, decorate the house, plus family and work events, and church responsibilities, well, it's a bit overwhelming!
> For as long as I can remember, I've designed and produced Christmas cards to send out to friends and family. When I started my own business, I added a promotional gift to my holiday to-do list. At first I only gave them to current clients as a "thank you". But I've gradually expanded the recipient list to include vendors, all my clients past and present, anyone who I've done a proposal for, and this year, I'm also including several subscribers of my email newsletter.
> As I read through my long list of new emails this morning, one of them caught my eye and gave me the reassurance that I'm NOT crazy to do this holiday promotion every year. I felt a feeling of satisfaction that someone else is telling me to "keep it up!" http://bit.ly/8xKzpA The article says to keep up the marketing momentum. That "the fact is that, no matter how busy you are, you always have to market your business".
> With the economy in the state it's in, I realize the need to market myself is more important than ever. Even though I'm overwhelmed and feel like I'm treading water (snow today), I just take one day at a time, accomplishing what I can. I know that getting my promotion out the door (this week!) will ease the load I've put on myself, and that marketing myself, not only when I'm slow, but on a regular basis is the way to keep myself working on a regular basis!

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