Tuesday, November 30, 2010

Logo or not?

> I sent my holiday promotion to production yesterday. A week ago when I was going over the details with my vendor, he was surprised to find out that I wasn't going to include my logo on it—anywhere. Typically on my promotions, I use some kind of brand reference—color, the letter m, etc. And I'm okay with only a minimal hint of my company's brand. After all, it's a gift to my clients, vendors, and to those who support me and my business. I find it a lot less likely that they would actually use it if there was a huge logo on it. 
> Is it somehow hypocritical to send a holiday self-promotion that doesn't have my name all over it? I don't know. But for a gift-promotion, I believe if the recipients like it well enough to use it, they will remember where it came from.
> Of course I will package it with a note, and my note will make clear who it's from, as well as the concept behind the gift. I guess for me, it's the golden rule of gift giving: if I receive a gift, I don't want someone else's name on it; so I do the same for them. I hope the recipients will appreciate that it is a true gift. Something they can use. Not something that is such blatant advertising that they feel like they should receive a royalty for using it. 
> Wondering what it is? Watch for a post in December with the big reveal!

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