Wednesday, December 17, 2014

I Got Tagged

> It's that time of year...time when I get show off my promotional gift! From blog posts about other promotions (here, here, here, here, and here), you can probably tell, while I like my gifts to be a design piece, I also like them to be useful. And what's more useful at Christmastime than gift tags?

> The "do not open" one was in my head first, and as I designed it, I loved the way it worked out so well that I decided I wanted the whole set to be typographically playful, bold, and with numbers mixed in. 

> I knew this was not one I wanted to put my logo on. But, I did want to have it branded in some way. I considered switching out the pine-green for "Maralee green", but it just didn't create the rustic Christmas feeling I was after. A little exploration led me to the idea of adding a little pop of my color on the corners, also creating the shape of a corner-cut tag—and it was just right.

> I wanted to use all the space on the front of the tag for my typographic message, so I included the "to" and "from" space on the back. And if I'm paying to print on the back anyway, I'm gonna take in one step further and get my money's worth! A custom pattern for each tag was added.

> Initially I had planned to string each of the tags, but as the end of the first week of December passed, and my workload pushed the promo assembly to after hours, I decided it would be okay to send them with "some assembly required". After all, we're used to that with Christmas gifts anyway, right?

> The feedback has been awesome. I've had a few people tell me they are only going to use them on immediate family, or not use them at all, so they can keep them (I want them to be used, but if they like them THAT much, I get it—and I'm happy and flattered). I had one client tell me I should market them...maybe I'll check into that for next year!

> My husband loved them too, so I adjusted the message of the card a little bit for a second version, and was able to use these for my personal greeting cards from us as well. Bonus! 

>Now that I've finished assembling and sending them out, my after-hours can be spent getting ready for Christmas in other ways, like wrapping and tagging gifts! Whether you got tagged or not, I wish you Merry Christmas!

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