Wednesday, April 16, 2014

Who Are They?

> An infographic is intended to present complex or detailed information in a simplified, visually interesting way. Graphic designers have been utilizing this as a method for sharing information for many years, usually in corporate literature such as annual reports. The term "infographic" is relatively new, but with the rise in social media outlets, they have become more popular, more commonly used for marketing purposes, and for communicating a lot of other types of information than they used to.
> I've designed a lot of annual reports, brochures, and other literature using what we now term "infographics". In the past few years, I've done more graphic-infused work, and have designed a few projects that are strictly visual—very little text. You can see one of those projects here. I wish I could show you another one that I really love, but I did it as a work-for-hire project, and we (an agency I work with and I) agreed that I wouldn't publish it. So, you'll just have to trust me that it's awesome!
> I have enjoyed designing them so much, that I decided to design my own infographics as marketing tools for my own business. Here's the first of a series: "Who"—visually showing the percentage breakdown of the clients, (and the focus of their projects), that I've been fortunate to work with over the past 10 years (Click on the image to see it larger).
> Still to come: "Where" and "What". Stay tuned! 
> Do you need an infographic for an upcoming project, or for your own marketing efforts? Get in touch—I'd love to talk about what I can do for you!

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